UX Design Projects
Welcome to my portfolio! Each project reflects my passion for creating interactive and user-friendly designs, and I'm excited to share them with you.
Role: UX/UI Designer
Skills: competitive analysis, user interviews, affinity mapping, user persona, sketching, wireframes, usability testing
As part of a team, I conducted initial UX research to gain insight into what kind of app would be most supportive to new urban gardeners. From there, we turned the insights into a persona and started to design a new concept that would help them cultivate heirloom seeds and build a community to help them succeed.
Role: UX/UI Designer
Skills: competitive analysis, user interviews, usability testing, card sorting, affinity mapping, user persona, sketching, wireframes, brand design, prototyping
To begin this redesign, I spoke to prospective customers and conducted usability tests and card sorts to deduce some key ways to improve the user experience. This inspired the new site map and UI design, with a new logo and style guide to match the warm feel in person.
